Browsing DOSEN DAN PENELITI by Subject "Market Orientation, Innovation and Entrepreneurship Orientation, Competitive Advantage"

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Strategy to Create Market-Oriented Business Opportunities, Innovation, and Products to Improve Marketing Performance in the Tourism Industry in South Sulawesi

Remmang, Hasanuddin; Hasanuddin, Arnas; Hasanuddin, Ahmad Anzhari; Auditya, Amelia (SEAN Institute, 2024-04)

This research has analyzed the effect of market orientation, innovation and product orientation toward competitive advantage to increase marketing performance. This riset formula is how to create competitive advantage ...

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