Browsing Jurnal by Author "Halim Perdana Kusuma PUTRA, Aditya"

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CSR and Firm Reputation from Employee Perspective

Tangngisalu, Jannati; M. MAPPAMIRING; ANDAYANI, Wuryan; Yusuf, Muhammad; Halim Perdana Kusuma PUTRA, Aditya (Journal of Asian Finance, Economics and Business, 2020-09-03)

This research focuses on the importance of corporate social responsibility in building the company’s reputation. Experts have studied CSR as an antecedent of a company’s reputation, but the mechanisms underlying this ...
The Impact of Product Quality, Price, and Distribution on Satisfaction and Loyalty

Yusuf Saleh, Muhammad; Nurhilalia; Halim Perdana Kusuma PUTRA, Aditya (Journal of Distribution Science, 2019-08-22)

Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing involving product ...

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