Abstract:
This study aims to examine and describe the behavior of adolescents in following the hypebeast
culture and the causes of hypebeast cultural behavior among adolescents in Bonto Baji Village,
Bulukumba Regency. The approach used in this research is qualitative with the type of explanatory
case study. The focus of this research is teenagers who behave hypebeast. The number of informants
was 8 people using the snowball sampling technique. Data collection techniques used are observation,
interviews, and documentation. Data analysis technique is by using data collection, data reduction,
data presentation and drawing conclusions. The validity of the data in this study was carried out
through internal validation (credibility), dependability (defendability) and certainty of objectivity
(confirmability). Data validation techniques used were source triangulation and method triangulation.
The results of the study show that: 1) the rapid development of technology is one of the indicators of
the large number of teenagers who are starting to follow contemporary cultural trends such as
hypebeast behavior. Teenagers have the perception that following the cultural trend of hypebeast
behavior like that will give self-confidence. 2) The causes of hypebeast cultural behavior among
adolescents are environmental influences which are one of the factors that cause adolescents to behave
hypebeast and a lack of knowledge of the impacts and consequences in terms of the hypebeast trend
cultural behavior which can plunge into negative things, which are generally as a teenager does have a
very high curiosity when discovering or seeing something new and following the hypebeast lifestyle
such as joining friends, media influence and self-desire.
