PRICE ADAPTATION OF EXPORT PERFORMANCE FOR SMALL MEDIUM ENTERPRISES IN THE MARKET TURBULENCE IN MAKASSAR, INDONESIA

Abstract

This research was a library research which was conducted by collecting data by comparing a variety of literature. The results showed that the condition of the world economy either on the scale of local, regional, and national or global is currently showing changes that are fluctuating and sensitive. It is a reaction to the turbulence of the internal and external businesses environment changes. A small and medium-sized enterprise (SMEs) is a family-owned productive Enterprises or individual citizens of Indonesia, and it has the most sales results ` 100.000.000 (one hundred million rupiah) per year. Microenterprises can apply for loans to banks at most ` 50.000.000, -. SMEs sector serves as the main pillars of the formation of the gross domestic product (GDP), the absorption of labor, investment, and as a social safety net to face various crises and economic fluctuation. SMEs is empowered in some aspects. Therefore, it can get out of the market turbulence. The aspects consist of the managerial, capital, partnership programs, development of industrial centers, and coaching programs