Strategi Pengembangan Wisata Bahari Pulau Karampuang Kabupaten Mamuju, Provinsi Sulawesi Barat

Abstract

This study aims to identify the significant factors in the development of marine tourism in Karampuang Island and its development strategy. This research uses quantitative and qualitative approaches. To determine the factors that have a significant effect on the development of the Karampuang Island Marine Tourism Object, the chi square analysis tool is used, while the analysis SWOT is used to formulate a strategy for the development of the Karampuang Island Marine Tourism Object. Based on the results of the ChiSquare test, it is found that the variables of tourism support facilities, safety and comfort, and accessibility do not have a significant effect on the development of the Karampuang Island Marine Tourism Object, while the variables of tourist attraction and information and promotion are the most significant factors. The strategy for developing the Karampuang Island Marine Tourism Object is improving tourism facilities and infrastructure, increasing the role of the government and private sector, increasing tourism information and promotion, improving the quality of human resources (HR), utilizing the potential of tourist attractions, and environmental preservation.