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INCREASING THE COMPETITIVENESS OF MSMEs IN THE ERA OF REVOLUTION 5.0 AT MAKASSAR CITY

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dc.contributor.author Abduh, Thamrin
dc.contributor.author Remmang, Hasanuddin
dc.contributor.author Abubakar, Herminawaty
dc.contributor.author Ridwan, Ridwan
dc.contributor.author Karim, Abdul
dc.date.accessioned 2024-08-16T01:40:02Z
dc.date.available 2024-08-16T01:40:02Z
dc.date.issued 2024-08
dc.identifier.issn 1533-9211
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/10994
dc.description.abstract This study focuses on the influence of entrepreneurial and market orientation on the competitive advantage of creative industry MSMEs in Makassar City in the Industrial Revolution 5.0 era. The urgency of this study is based on the urgent need to understand the key factors that can increase the competitiveness of MSMEs in facing challenges and opportunities arising from technological developments and rapid market changes. The Revolution 5.0 era emphasizes integrating advanced technology with human aspects, so it is important for MSMEs to adapt and innovate to remain relevant and competitive. The main objective of this study is to identify and analyses how entrepreneurial orientation and market orientation can drive the competitive advantage of creative industry MSMEs. This study will explore the relationship between entrepreneurial orientation and innovation and flexibility of MSMEs. The influence of market orientation on the ability of MSMEs to understand and respond to customer needs and preferences. The interaction between entrepreneurial and market orientation creates effective strategies to achieve competitive advantage en_US
dc.publisher Seybold Publications en_US
dc.subject Entrepreneurial orientation en_US
dc.subject Marketing digitalization en_US
dc.subject Creative industry en_US
dc.subject Industrial revolution 5.0 en_US
dc.title INCREASING THE COMPETITIVENESS OF MSMEs IN THE ERA OF REVOLUTION 5.0 AT MAKASSAR CITY en_US
dc.type Article en_US


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  • Jurnal
    Merupakan Kumpulan Jurnal Dosen dan Peneliti Universitas Bosowa

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