Abstract:
This study investigates factors influencing the growth and sustainability of Micro,
Small, and Medium Enterprises (MSMEs) in Anggeraja Sub-district, Enrekang Regency,
Indonesia. Using a quantitative approach, we surveyed 126 MSME owners across 15 villages.Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between business actors' mindsets, market access, MSME growth, and business sustainability. Results indicate that changes in mindset and market access positively influence MSME growth (R2 = 0.534) and business sustainability (R2 = 0.670). The study contributes to understanding MSME development in rural Indonesian contexts and provides insights for policymakers to support sustainable MSME growth.
