Abstract:
The COVID-19 epidemic is causing considerable disruptions to the global tourism industry. The city of Makassar
in Indonesia is not exempt from this predicament. The purpose of this paper is to examine how organizational
ambidexterity might help tourism businesses navigate change and gain a competitive edge over time. In addition
to explaining organizational ambidexterity and its advantages for the tourism sector, this essay outlines
opportunities and problems in the age of disruption and examines tactics for striking a balance between
exploitation and exploration. The ability of the tourist sector to capitalize on innovative opportunities and maintain
efficient operations while adapting to changes in the business environment is the key focus of the balance strategy.
Quantitative approaches along with survey methodologies are used in this study. Information was gathered from
227 Makassar tourism-related industries. With the aid of SPSS (Statistical Product and Service Solution), data
were analyzed using multiple linear regression statistical analysis and moderated regression analysis (MRA). The
findings highlight how crucial it is for the tourism sector to strike a balance between exploration (innovation) and
exploitation (efficiency). Achieving organizational success requires striking a compromise between adaptabilitymoderated business turbulence management and exploitation-exploration (also known as organizational
ambidexterity). To achieve sustainable excellence and navigate through turbulent times, the tourism industry can
benefit greatly from organizational ambidexterity.
