Abstract:
The main objectives of this study is to highlight the role of South-Korea‟s
gastrodiplomacy campaign launched as the Global Hansik Campaign, an intended
project which was seen to hold a capacity being in a term of a long-run term,
therefore launched and enacted on 2009 as an add-on to a much stronger potential
to promote the country globally and in the process may kick in the greater
acceleration of the nation‟s economy sector. With its clear aim that through its
authentic cuisine will be a great strategy as a soft approach to greet the palates of
Non-Koreans. Through gastrodiplomacy, only then, people will begin to open,
learn as well as understand the roots, culture, people and overall the nation. In
conducting the analysis of gastrodiplomacy through Global Hansik campaign
from how it was done and promoted till the impact and the contribution to the
nation‟s revenue, the writer uses the concept of Market-Share as well as Nation Branding concept in order to guide readers in understanding the writer‟s
perspective.
