Analysis Towards The Success Of The Global Hansik Campaign On South-Korea’s Economic Growth 2012-2018

Abstract

The main objectives of this study is to highlight the role of South-Korea‟s gastrodiplomacy campaign launched as the Global Hansik Campaign, an intended project which was seen to hold a capacity being in a term of a long-run term, therefore launched and enacted on 2009 as an add-on to a much stronger potential to promote the country globally and in the process may kick in the greater acceleration of the nation‟s economy sector. With its clear aim that through its authentic cuisine will be a great strategy as a soft approach to greet the palates of Non-Koreans. Through gastrodiplomacy, only then, people will begin to open, learn as well as understand the roots, culture, people and overall the nation. In conducting the analysis of gastrodiplomacy through Global Hansik campaign from how it was done and promoted till the impact and the contribution to the nation‟s revenue, the writer uses the concept of Market-Share as well as Nation Branding concept in order to guide readers in understanding the writer‟s perspective.