Abstract:
The type of qualitative research through
phenomenology approach, the results showed Traders in
the traditional market that became the main distribution
channel of Indonesian people's agricultural products,
currently has not been able to compete with the traders in
the modern market. Though not a few people who rely
their lives on traders in traditional markets. When hit by
the economic crisis, traders in traditional markets are able
to support the lives of most Indonesians, both traders and
farmers who are only able to market their agricultural
products through this market. With the rapid presence of
traders in the traditional market impact on the local
suppliers who generally cannot go to large retailers.