Abstract:
This study has the purpose and benefits of knowing the price of gold (X1),
dividends (X2), and Cashflow (X3) affect customer interest in investing in
commodity gold at PT. KontakPerkasa Futures Makassar Branch. This research
was conducted at the Bosowa Tower, 9th Floor ( at PT KontakPerkasa Futures
Makassar Branch) having its address at Jl. Jendral Sudirman No.5, Makassar by
taking 30 respondents. This study uses quantitative research methods with data
collection techniques through questionnaires and observations. Based on the
results of data analysis conducted, simultaneously the three variables have a
significant effect on customer interest. And partially each variable has no
significant and negative effect on customer interest.
