Abstract:
This research is based on reality condition of Corporate Social Responsibility
(CSR) activity in generic CSR program. Many companies implement CSR based on
external pressures, such as regulators, environmentalists and other associations. CSR
Implementation is not an internal awareness of company to improve social
environment and has no relevance to main activities and corporate strategy.
Therefore, it does not give benefits to the performance and competitive advantage.
This research focus is to develop a CSR implementation model based on internal
awareness of company by examining the leadership behavior to formulate CSR oriented strategy formulation in an effort to improve company performance. This
research location is Makassar Industrial Estate (PT.KIMA). The unit analysis is
company. The samples are 81 leaders at general manager level and leadership of
company functional manager level. The study proves that transformational leadership
stylehas a significant effect on CSR-oriented strategy formulation. Leaders with
ethical integrity rules, norms and policies will increase the leadership commitment to
formulate the company's strategy by taking into account aspects of natural and social
environment in addition to main purpose to generate profits. Organizational learning
culture improves the effectiveness of corporate strategy formulation. Strategy
formulation will improve leadership commitment to create CSR implementation.
