Abstract:
This study aimed to examine the Determination of
Market Orientation and Strategy Orientation to Affect
Marketing Performance of Weaving Industries in Wajo District,
South Sulawesi Province. Its design used a quantitative research
using a survey method with 99 samples. The data were analyzed
by variance-based SmartPLS3 software. This study found six
conclusions. First, entrepreneurial orientation has a positive
effect on customer orientation. Second, marketing-based system
rewards have a positive effect on customer orientation. Third,
customer orientation has a positive and significant effect on
innovation orientation. Fourth, competitor orientation has a
positive effect on innovation orientation. Fifth, innovation
orientation has a positive and significant effect on marketing
performance. Sixth, marketing strategy creativity has a positive
and significant effect on marketing performance.
