Abstract:
This study aims to obtain the results of a study on the behavior of domestic
chicken agribusiness development in South Sulawesi province. The analysis
model in this study uses a structural equation model to examine the relationship
between variables in accordance with the proposed hypothesis. The variables
studied in this study consist of exogenous variables including: production,
marketing, and financial management capabilities; intermediate variables in
this study are sales development; and variables of increasing business profits
as endogenous variables. The three types of variables are built based on a
theoretical approach that forms a constellation of relationships between
variables, where each variable has dimensions and indicators. The respondents
in this study were 250 managers of domestic chicken farms in Maros and Gowa
districts. The results of the study found that generally respondents of domestic
chicken farmers in Gowa and Maros districts have the ability of production,
marketing, and financial management in increasing sales development and its
impact on increasing profits. Based on the results of the study, it is expected
that the chicken farming business in both districts can develop through the role
of the government and related parties, so as to improve the standard of living
of the community and increase the source of regional income.
