Abstract:
This study aimed to identify factors that affecting to development
of tourism in Lacolla waterfall and identify a strategy to development
tourism potential in Lacolla waterfall, Maros Regency. This study uses a
qualitative approach. The data obtained were analyzed by multiple linear
regression and SWOT analysis. Based on this research, it was found that the
variables of attractiveness, facilities, promotion, and accessibility had a
significant effect on the development of Lacolla Waterfall, while
infrastructure did not provide a significant effect. The strategy for
developing Lacolla waterfall is to increase accessibility to support the
development of tourism in the Lacolla waterfall attraction area;
development of tourism destinations in the context of developing tourist
attractions, building infrastructure, providing public facilities, and
developing tourism facilities in an integrated and sustainable manner;
maximizing potential management and nature conversation as well as
increasing promotional activities for Lacolla waterfall; and involve the
community to maintain security in the tourist area.
