Abstract:
This study uses a qualitative approach and a quantitative
approach with the process of collecting data through field
observations, then conducting interviews, taking and including
documentation to distributing questionnaire sheets. Where the
sampling technique using purposive sampling method. The data that
has been obtained will then be analyzed using Chi-square analysis test
and SWOT analysis.
From the results of the Chi-square analysis test that has been carried
out, it is concluded that there are 4 (four) factors that have an influence
on the development of the Latuppa Tourism Area so that it is difficult
to develop them, namely tourism facilities, tourist infrastructure,
promotion and accessibility. After doing a SWOT analysis, a strategy
is obtained and then formulates the direction of developing the Latuppa
Tourism Area in the future. The directives include, among other things,
Zone I in its development which is intended as a natural tourism activity
for Siguntu Waterfall. Zone II is intended for tourism activities such as
Latuppa Agrotourism and Zone III is intended for natural tourism
activities of Babak Waterfall.
