Abstract:
This research aims to provide insight to the
fishermen as marinefish commodities producers and marketing
agencies about which marketing channels provide a higher
profit rate than the other channels. Furthermore, this research
also aims to add knowledge manufacturers to do diverfikasi
the product, so that the added value of goods higher. With the
diverfikasi products, manufacturers will certainly increase its
business Partners andultimatelysales volume will increase and
the more profit also grew. This product is a dipersifikasi step
form changes the behavior of the captureof manufacturers
selling directly (TLJ) into a quotation of sports behavior offers
(POL).The results of this research get results that the income
received on the marketing agency terlibata in commodities
trading fresh fish is influenced by the presence of the
marketing functions. Behavioral marketing agencies on every
channel so price fish sales to consumers rise on average
between 17.50% to 30.67%. The existence ofthe increase in
the selling price of each agency's treatment caused by the
marketing function, among others; transport function, sortiran,
cleaning, packing, preserving and so on.Merchants selling fish
collectors to retailers has issued a cost amounting to Rp.
8.725/kg and the level of sales of Rp. 40.593/kg. While at the
level of retailers have set the selling price of Rp. 54.582/kg,
but the cost is Rp. 4.825/kg so there is a difference in cost of
Rp 3,900/kg between merchants and merchant aggregators
retailers. Furthermore, the efficiency of marketing of fresh
marine fish based on the results of the research there were data
on sports channel third i.e. 22.20% da or revenue of Rp.
33.099/kg
