Abstract:
This study aims to obtain the results of studies regarding the behavior of fishery
commodity agribusiness development in the province of South Sulawesi. The
analysis model in this study uses a structural equation model to examine the
relationship between variables according to the proposed hypothesis. The
variables studied in this study consist of exogenous variables, including production,
marketing, and financial management capabilities. The intermediate variable in
this study is the development of sales, and the variable increase in business profit
is an endogenous variable. The three types of variables are built based on a
theoretical approach that forms a constellation of relationships between variables,
where each variable has dimensions and indicators. As for the respondents in this
study, there were 250 fishing communities and people's aquaculture groups in
Pangkep district. The results of the study found that generally, respondents from
fishing communities and farmers had production, marketing, and financial
management capabilities for increasing sales volume and increasing profits. Based
on the results of this study, it is expected that the agribusiness of fishery
commodities (sea and land fish) can develop through the role of the government
and related parties so as to be able to improve people's living standards and
increase regional income sources
