Abstract:
Sinjai regency is a district that holds a lot of tourism potential, including nature tourism that is suitable to be developed into an Agro-tourism area. This research aimed (1) to identify the availability of the infrastructure and facilities in ATHRAL (2) to analyze the significant variables affecting the development of ATHRAL in supporting the productivity of the Agro-tourism area, (3) to formulate the development strategy of ATHRAL. The research was
descriptive quantitative and used the multiple linear regression analysis and SWOT. The object studied included (1) the facilities consisting of Telecommunication, Hotels, Restaurant, Parking Its, and Markets, (2) the infrastructures consisting of the irrigation system, health, transportation, terminals, power and energy sources, sewage system,
highway, disaster mitigation system, public transportation, travel information system, and tariff verivication. The research results indicated that the availability of the facilities and infrastructure in the ATHRAL area had not been sufficient, the condition needed improvement, additions and maintenance. The variables significantly affecting the
development of ATHRAL were highway with the significant value of 2,799, Irrigation with the significant value of -2.669 and the disaster mitigation with the significant value of 2,645. Based on the matrix table of IFAS and EFAS, the total weight values were 1.25 and 1.02; therefore, the development of ATHRAL was on the quadrant 1 (one), the strategy to use was to overcome the weakness and to utilize the existingt opportunity to tackle the threads.
