Abstract:
The aim of this study is to examine how ethics influence students’ cognitive and
affective-based trust during COVID-19 pandemic and explore their informa tion seeking activity when faced with limitations learning process. The sample
consists of 610 participants through a survey study with Structural Equation
Modeling to test the research hypotheses. We found both ethics has positive
and significant effect to trust (e.g., cognitive- and affective-based trust), which
subsequently positively effects on information seeking among students’ toward
Facebook as a tool to promote their activities, The recent study’s has contrib uted to the academic field shows that Facebook is a tool for communication
and interaction with others by seeking information, which ethics and trusts
an essential exogenous factor. In practical area, education stakeholders’ should
address and identify their students’ to improve their learning performance.
Also, it should focus on enhancing the contents and processes of its students’
interactions to foster communication and value propositions in creating unique
and valuable experiences.
