Transformation of Tourism Business Organization in South Sulawesi Province (Perspective of Strategy and Organization Development)

Abstract

The complex changing of company’s environment marked by rapid and uncertain changes of internal and external environment should be responded quickly by the organization to face the fierce business competition. Transformation is a must for organizations to obtain a better change of behavior, way of thinking, methods and way of working. This study aims to analyze the effect of innovation, knowledge and technology on organization’s development through organizational transformation strategy. This research used a quantitative approach. The data was obtained through questionnaire and interview. The methods used were sampling determination methods, namely stratified proportional random sampling and convenience random sampling. The respondents in this research were 140 tourism businessmen in South Sulawesi Province. Path analysis method was used to analyze the effect among the variables. The findings of this study indicate that changes of company’s business environment through the changing process of innovation, knowledge and commitment encourage the transformation of organization and affect the organization development directly and indirectly through organization transformation.