Abstract:
This study aims to determine: (1) the effect of service quality and price simultaneously on customer satisfaction, (2) the effect of service quality and price partially on customer satisfaction. This research was conducted in Makassar. The population of this study was the PSM supporters themselves, while the sample size was 100 respondents. The sampling method used was accidental sampling. The data collection technique used was a questionnaire. Data analysis was performed using the classic assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. The results showed that 1) simultaneous service quality and price affect customer satisfaction, (2) service quality and price partially affect customer satisfaction.
