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THE EFFECT OF TICKET PRICE ON THE SATISFACTION RATE OF MAKASSAR PSM SUPORTER

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dc.contributor.author Jamal, Moh Ilham Prasetyo
dc.contributor.author Ruslan, Muhlis
dc.contributor.author Yunus, Muh. Kafrawi
dc.date.accessioned 2022-08-24T04:16:10Z
dc.date.available 2022-08-24T04:16:10Z
dc.date.issued 2019-06
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/918
dc.description.abstract This study aims to determine: (1) the effect of service quality and price simultaneously on customer satisfaction, (2) the effect of service quality and price partially on customer satisfaction. This research was conducted in Makassar. The population of this study was the PSM supporters themselves, while the sample size was 100 respondents. The sampling method used was accidental sampling. The data collection technique used was a questionnaire. Data analysis was performed using the classic assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. The results showed that 1) simultaneous service quality and price affect customer satisfaction, (2) service quality and price partially affect customer satisfaction. en_US
dc.publisher ECONOMICS BOSOWA JOURNAL en_US
dc.subject Service quality, Price, and Customer Satisfaction en_US
dc.title THE EFFECT OF TICKET PRICE ON THE SATISFACTION RATE OF MAKASSAR PSM SUPORTER en_US
dc.type Article en_US


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  • Prosiding
    Publikasi artikel ilmiah yang merupakan hasil penelitian dosen/peneliti yang melewati proses seminar akademis atau konferensi.

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