Abstract:
This research aims to discover the types of micro, small, and medium enterprise (MSME) models that contribute to the welfare of business actors and economic growth. This study aims to analyze entrepreneurial motivation, the institutional role of Cooperatives and MSMEs, and the promotion mix, as determinants of their influence on strengthening MSMEs in supporting sustainable economic enterprises. This study uses a quantitative approach to the survey method. Data were obtained through observation, documentation, and questionnaires distributed to 111 respondents spread across 15 villages in Anggeraja Sub-district. The results of the study show that entrepreneurial motivation, implementation of the role of Cooperatives and MSMEs, and the promotion mix positively influence the strengthening of MSMEs by 58% and sustainable economic enterprises by strengthening MSMEs by 73%. This research recommends a model for strengthening sustainable MSMEs in Anggeraja Sub-district, Enrekang Regency, South Sulawesi, Indonesia.
