Pengaruh Komunikasi Pemasaran Terhadap Volume Penjualan Pt Eastern Pearl Flour Mils Kota Makassar

dc.contributor.author	Langgede, Julian Aldo Saputra
dc.contributor.author	Remmang, Haanuddin
dc.contributor.author	Ruslan, Muhlis
dc.date.accessioned	2023-03-06T08:05:42Z
dc.date.available	2023-03-06T08:05:42Z
dc.date.issued	2021-10
dc.identifier.issn	2477-0655
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/5002
dc.description.abstract	The purpose of this study was to determine the effect of marketing communications on sales volume. PT Eastern Pearl Flour Mils Makassar City. This research is a quantitative research, the sample of this study uses a saturated sample, which is as many as 26 employees. The data analysis method used in this research is multiple linear regression analysis. The results show that marketing communication has a significant effect jointly between the independent variables, namely personal selling (X1), Sales promotion (X2) Direct marketing (X3) on the dependent variable, namely sales volume (Y). The personal selling variable, direct marketing has a large / dominant influence from sales promotion on sales volume.	en_US
dc.publisher	Economics Bosowa	en_US
dc.subject	marketing communication	en_US
dc.subject	sales volume	en_US
dc.title	Pengaruh Komunikasi Pemasaran Terhadap Volume Penjualan Pt Eastern Pearl Flour Mils Kota Makassar	en_US
dc.type	Article	en_US