Qualtric Effect of TQM, Market Competitiveness, Organizational Innovation and Firm Performance

Abstract

In TQM research in the property sector, several "research gaps" can be found, including: (1). Research focusing on the implementation of TQM in property companies in developing countries is still limited, so more Research is needed to understand how TQM is implemented and its impact on property companies in these countries. (2). Research that focuses on the implementation of TQM in property companies in the government context is still limited and needs to be expanded, especially to local governments. (3). Research focusing on implementing TQM in property project development is still limited and requires more Research to understand how TQM is implemented and its impact on property development projects; (3). Research that focuses on the impact of TQM implementation on building and environmental quality and consumer satisfaction levels still needs to be completed, especially in developing countries' property context. The result of this study state. (1). TQM and innovation: TQM can help companies to improve the quality of the products and services offered, which are the basis for innovation. By prioritizing quality, companies can more easily increase customer trust and improve corporate reputation, thereby increasing opportunities for innovation. (2). Innovation can help companies to improve the quality of products and services offered so as to increase added value for customers and increase customer confidence