The Five-Fingers Communication Model in the Leadership of "Uwatta" in the Tolotang Benteng Community in Amparita, Sidenreng Rappang Regency, South Sulawesi, Indonesia

Abstract

This study examines The Uwatta Five-Finger Communication Model Leadership based on the ancestral belief of the Tolotang Benteng Community. Tolotang Benteng means people who are strong in maintaining the ancestral beliefs. This research is a qualitative descriptive study of the social structure of both the vertical and horizontal dimensions in the Tolotang Benteng Community. The researcher selected 21 informants by means of snowball sampling in which the researcher wasthe key instrument. The informants were selected from various groups, namely: traditional leaders, community leaders (Toma), religious leaders (Toga), youth leaders (Topem), as well as formal figures from the community. Miles and Huberman model data analysis techniques were used and involved data collection, data processing, data reduction and data analysis. The developmental stages were then described in the research report. Observation, in-depth interviews and documentation revealed patterns of social relations within the Tolotang Bentang Community. Initial conclusions were proven credible based on valid and consistent data in the field. In conclusion, The Five-Finger Communication Model in the Leadership of Uwatta is based on ancestral beliefs implementing the meaning of the five fingers. The thumb symbolises Uwatta (The Leader). The thumb is the strongest digit, gives balance to leadership, and points upward to opportunity. Leaders are to provide opportunity. The index finger points to command symbolising formal or government leaders. The middle finger stands tall and symbolises a man’s virility. It also represents those who are respected and strong in the middle of the community such as: community leaders, religious leaders, youth leaders and Wija Arung (Royal Descendants). The role model finger is the ring finger representing patience and steadfastness. Awards and gifts of rings worth billions are given to patient and steadfast leaders. The wealthy, the honourable, the distinguished, the entrepreneur are represented by this finger. The little finger is considered the weak and obedient finger. The general public or ordinary people and also the people of Tolotang Benteng are symbolised by the little finger.