Evaluasi Pemanfaatan Teknologi Informasi Dalam Pengembangan Pasar Pertanian Berbasis E-commerce

Abstract

This study aims to evaluate the use of information technology in the development of ecommerce-based agricultural markets. The research method used is a case study by collecting data through structured interviews, observation, and documentation. The research respondents consisted of farmers, traders, and e-commerce users in agricultural markets. The results of the study show that the use of information technology in the development of e-commerce-based agricultural markets provides many benefits such as increasing market accessibility for farmers, expanding the market share of traders, and making it easy for users to obtain agricultural products. However, there are still several obstacles that need to be overcome, such as the lack of infrastructure and digital literacy in rural areas, as well as problems of trust and security of online transactions. Therefore, this study recommends increasing digital literacy and information technology infrastructure in rural areas, as well as increasing the security and trust of online transactions in e-commerce-based agricultural markets.