Abstract:
The purpose of this study was to test and analyze the effect of product, price, place
and promotion in improving marketing performance at PT. Kalla Toyota Trust
Makassar. To implement these objectives, data collection techniques were used by
distributing questionnaires, with data analysis techniques using multiple linear
regression analysis. From the results of the research conducted, it was found
that product had a positive and significant effect on marketing performance,
price had a negative and significant effect on marketing performance because in the
marketing of used cars, product quality determines customer interest, especially if
the price offered is too expensive, place had a positive and significant effect on
marketing performance and promotion had a positive and significant effect on
marketing performance at PT. Kalla Toyota Trust Makassar
