ANALISIS STRATEGI MARKETING MIX DALAM MENINGKATKAN KINERJA PEMASARAN DI ERA NEW NORMAL PANDEMI COVID-19 (STUDI KASUS PADA KALLA TOYOTA TRUST MAKASSAR)

dc.contributor.author	RENDEN, AGUS TRIPUTRA
dc.date.accessioned	2023-10-06T02:54:23Z
dc.date.available	2023-10-06T02:54:23Z
dc.date.issued	2023
dc.identifier.other	4620104038
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/6869
dc.description.abstract	The purpose of this study was to test and analyze the effect of product, price, place and promotion in improving marketing performance at PT. Kalla Toyota Trust Makassar. To implement these objectives, data collection techniques were used by distributing questionnaires, with data analysis techniques using multiple linear regression analysis. From the results of the research conducted, it was found that product had a positive and significant effect on marketing performance, price had a negative and significant effect on marketing performance because in the marketing of used cars, product quality determines customer interest, especially if the price offered is too expensive, place had a positive and significant effect on marketing performance and promotion had a positive and significant effect on marketing performance at PT. Kalla Toyota Trust Makassar	en_US
dc.publisher	UNIVERSITAS BOSOWA	en_US
dc.subject	product	en_US
dc.subject	price	en_US
dc.subject	promotion and marketing performance	en_US
dc.subject	place	en_US
dc.title	ANALISIS STRATEGI MARKETING MIX DALAM MENINGKATKAN KINERJA PEMASARAN DI ERA NEW NORMAL PANDEMI COVID-19 (STUDI KASUS PADA KALLA TOYOTA TRUST MAKASSAR)	en_US
dc.type	Other	en_US